Understanding the Winly Selling Index
Last updated: October 22, 2026
The Winly Selling Index is a conversation-coaching score out of 100. It helps you assess how a sales conversation is progressing and identify areas to improve.
It brings together four assessments. The first three—Process Following, Question Quality and Pain Amplification—are based on the actual conversation between you or your team member and the prospect:
Process Following: how well the conversation follows the sales process, including understanding the prospect before moving toward an offer.
Question Quality: how useful and relevant the questions are for understanding the prospect’s situation and goals.
Pain Amplification: how clearly the conversation explores the gap between the prospect’s current situation and desired outcome. Use their own words rather than making assumptions or adding pressure.
Closing Probability: the AI’s estimate of how likely the conversation is to lead to a close, based on buying signals and how concerns or objections have been addressed. Treat this as coaching guidance, not a calibrated or guaranteed probability.
Higher scores indicate stronger alignment with these assessment areas. Review the individual evaluations, not just the overall number, to decide what needs attention next. For example, a weaker question-quality assessment is a cue to improve discovery rather than rush to an offer.
Use the index alongside your judgment and the prospect’s actual responses. A high score does not guarantee a sale, and a low score does not establish that a prospect is a poor fit. Managers can use the evaluations to coach conversations and identify patterns across their team.
Using the index in a book-a-call funnel
For book-a-call funnels, we recommend looking for a Selling Index above 60/100 before sharing the booking link. Use this as guidance for you and your team, not a hard eligibility gate.
Before sending the link, make sure the prospect understands how you can help them reach their goal. Sharing a link before they feel confident you can help may lead to fewer people showing up. A score above 60 does not guarantee attendance.
Frequently asked questions
When will the score be updated?
The expected update window is within an hour of a message from you, your team member or the prospect.
Let’s go and get some sales!