Connect Facebook and Instagram

Last updated: July 23, 2026

Choose the correct connection guide

Use the option displayed under Channels in Settings to choose the guide. Do not use the other connection flow when its option is not available in your account.

Option shown in Settings

Guide to use

FB & Instagram

Connect Facebook and Instagram

Instagram Direct

Connect Instagram Direct

This article covers FB & Instagram, the combined Meta connection. Winly authorizes a Facebook Page and, for the standard setup, the Instagram professional account linked to that Page.

Prepare the Meta accounts

If you manage several Pages, note the Page and Instagram username before starting so you can select the correct pair.

Connect the accounts

  1. Open Settings → FB & Instagram.

  2. Select Connect Instagram.

  3. Sign in to the Facebook profile that manages the intended Page.

  4. Continue through Meta's authorization screens and approve the requested access for the correct business assets.

  5. If Winly finds one eligible Page and Instagram account, it selects that connection automatically.

  6. If Winly asks you to Select Your Instagram Page, choose the intended Instagram account and select Continue with Selected Page.

  7. Return to Settings → FB & Instagram and confirm the expected Instagram name and username are displayed.

Reconnect Meta

Reconnect when Winly says the connection needs attention.

  1. Open Settings → FB & Instagram.

  2. Select Connect / Reconnect or Reconnect Instagram.

  3. Use the Facebook profile that still has access to the same Page.

  4. Reapprove access and confirm the same business assets unless you intentionally need a different connection.

Winly keeps the current connection while the reauthorization window is open. Closing the provider window before approval should not be used as a way to disconnect.

Disconnect or replace the connection

The FB & Instagram settings page does not provide a disconnect button. Contact Winly Support before replacing or removing the connection.

Replacing the Page can affect incoming messages, comments, workflows, and the provider identifiers attached to existing contacts.

Verify message delivery

Send separate tests to the Instagram account and Facebook Page that should be connected. Confirm each conversation appears in Inbox with the correct channel badge before enabling workflows or Autopilot for those channels.

For message and comment limitations, see Compose and send messages and Handle Comments.